What’s the difference between virtual, augmented, and mixed reality technologies?
Virtual reality (VR) immerses users in a fully artificial digital environment. Augmented reality (AR) overlays virtual objects on the real-world environment.
Mixed reality (MR) not just overlays but anchors virtual objects to the real world.
1. Is Virtual Reality a Fad?
The short answer is no. Companies like Facebook, Samsung, Google, and HTC have thrown their weight behind VR, putting out amazing headsets and pieces of content.
2. How Big Is the VR Market Going to Get?
When you include augmented reality the virtual reality industry may end up supplanting the mobile industry. By 2020, augmented reality and VR is predicted to be a $150 billion industry, according to Digi-Capital’s 2015 Augmented/Virtual Reality Report. This would account for an audience in the tens of millions, tuning in via console, headset, and mobile device.
3.What Demographics Should My VR Campaign Target?
As the numbers indicate, virtual reality will be adopted by a pretty large audience. More than half of Baby Boomers (ages 51-69) polled expressed an interest in virtual reality; if this demographic already comprises a sizeable piece of your audience, don’t think your VR campaign will miss them.
Young audiences will make up the lion’s share of viewers, however–almost 80 percent of Generation Z (10 to 18) claims to be interested, with Millennials right behind them.
4. How Do I Come Up with Good Subjects for This Medium?
A key element to a successful VR campaign is showing off something that only you can–be that the amazing views from your venue, the excitement and energy of your festival or national convention, or any activity unique to your brand. A good virtual reality experience, like any good marketing, tells a story, and this medium in particular allows a viewer to follow the path at their own pace. Essentially, the more details for them to explore, the better.
5. How Do I Find the Right Company to Produce VR Content?
When searching for a studio, check out what campaigns they have already worked with, and have them show you their process from concept to delivery. The product they deliver to you should be able to play on a majority of platforms, and some companies will perform data analytics, so you don’t have to.
6. What Kind of Turnaround Should I Expect?
Virtual reality experiences can be produced quickly, but remember you’ll be paying a premium for a fast turnaround. In most cases it can take competent developers several weeks to stitch together each image, review the total package, and create a first draft.
7. Should I Wait Until More People Have VR Headsets?
This question makes the false assumption that headsets are cost-prohibitive. While top-end systems like the Oculus Rift run in the hundreds of dollars, cardboard headsets that work with user’s own smartphone can be obtained quickly.
8. What About Those Who Don’t Have VR Headsets?
Not all VR content necessitates a headset to watch. 360-degree video works just fine in the standard YouTube browser, and several companies including YouVisit are trying to make more VR content available for viewing on your computer screen.
10. Is Virtual Reality Worth the Investment?
If you want your brand to remain competitive, yes. VR platforms are where your audience will be spending more and more of their time, and if they’re not finding your message there, they’ll be finding someone else’s new campaign in their new virtual setting. And taking into account that the medium can introduce your brand to new audiences who may have never heard of you before, it’s an investment worth considering.